Guy Amir, known as Guy Groove, is the creative engine behind G2i and one of the most recognized names in commercial choreography. After earning his BFA from the University of Arizona, Guy moved to LA with a mission: to build something bold. He’s since choreographed for JoJo Siwa — including her breakout hit “Boomerang” — and delivered dynamic moments at the Kids’ Choice Awards, on Dance Moms (Seasons 6–8), and in network TV hits like The Middle, The Goldbergs, and Crazy Ex-Girlfriend.

A featured performer and creative director, Guy doesn’t just choreograph routines, he builds experiences. His signature style blends energy, clarity, and full-throttle performance, earning him a global following and millions of views across social media.

As the founder of Guy Groove Interactive, Guy created a new way to train: accessible, intentional, and always pushing toward the next level. At G2i, he leads Choreography Tracks and high-impact Drop-In Classes for both Beginner and Intermediate/Advanced dancers. He teaches weekly in LA’s top studios and continues to tour globally, bringing G2i’s creative system to dancers worldwide.

Guy’s work is as much about storytelling as it is about skill and his ability to connect, coach, and inspire is what anchors the entire G2i ecosystem.